Ass-vertising
Back in 2004 ads started showing up on people's bohonkuses - a phenomenon invented by Night Agency in Manhattan. They dubbed it "assvertising," and thought it was the perfect way to advertise New York Health and Racquet Club's new exercise class "Booty Call." They dispatched a team of hot, young guys and girls in Times Square. They repeatedly pulled down their pants and lifted their skirts, flashing their butts. An ad for "Booty Call," was ironed onto their undies.
They even got a website for Ass-vertise.
According to this website, all you need to do is to put logo or whatever message you want on on the seat of a pair of bikini style panties.
Here is step-by-Step on how to do Ass-vertisement:
( Note: all pics are taken from Ass-vertise website! )
Step one:
Hire pretty gals ( or guys ) with nice butt of course! Then ask them to walk on the location where you think you target market is.
Step two:
When they see some potential client, they will "SHOW" them their "Ads"
Not clear enough??? Walk closer...
Lets do it together..
I guess this guy does feel the impact too
Look this job is not only for girls..
Let see who had the most powerful eye magnet....
Is that simple and easy..What think??
Kodak Assvertising
Assvertising was so great you knew it would be copied. Who knew Kodak would be the one to stoop so low? That's like butterscotch-giving-grandpa hitting on your girlfriend - and stealing her (true story). Apparently, Kodak used the derriere media placement during a photo convention in Kiev, Ukraine. At least two hot women were hired to wear ridiculously short mini skirts with Kodak logoed panties underneath and then drops things on the convention floor and pick them up. It's so off-brand one is inclined to think its an unauthorized effort by a sub promo company. If so, someone should spank them. Crass sexuality seems to be a particularly Russian obsession, like the company that forced its top female managers to pose in a nude calendar distributed to its clients.
Kodak assvertises on Ukrainian models' butts - source : typepad.com
Kodak assvertises on Ukrainian models' butts - source : typepad.com
Kodak assvertises on Ukrainian models' butts - source : typepad.com
Kodak assvertises on Ukrainian models' butts - source : typepad.com
Kodak assvertises on Ukrainian models' butts - source : typepad.com
The ass-vertising it arrives in Italy!
The back seems to be become the ideal for media attention and causing concern. After initiatives registered in the United States and Ukraine, finally ass-vertising arrives in Italy!
MTN Company has fully adopted this philosophy and the results not slow to arrive because, in one week, access to the site www.mtncompany.it have quadrupled, and the news is spreading quickly in the net and in the blogosphere…
Braun's Leggy Advertising - Inventive Marketing
Braun Silk-Epil Epilators are best known as razors which give women silky smooth legs for up to four weeks.
To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. The Braun branding was written on the balloons.
While, as you can see in the picture, it is a little creepy looking, it definitely appeared to be entertaining and, apparently, effective. Traffic to the store increased around 25%.
What do you think of this nontraditional ad?
Agency: BBDO Duesseldorf.
AD: Joni Caparas, Patrick Hahne
CW: Elias Kouloures
Advertising: Ché Men’s Magazine: Skirt
“Let us keep on dreaming of a better world” - Source :
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Tatjana Vandeplas
Account Director: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Photographer: Evert Thiry
Retouching: Cyan
Bustop: Skirt
Bustop is a lingerie shop. If I understand the ad correctly it's a vertical banner of about 2 stories high. It has a printed banner with a cloths attached to it which probably either moves by the wind or some strings are attached to it and is blown away once in a while.
Pretty Polly, exposure and Point Blank announce new ATL campaign.
Monday November 20 sees Pretty Polly’s new billboard campaign featuring Polish model Anna Torkarska break in London, Birmingham, Manchester, Edinburgh and Dublin.exposure and Point Blank are working alongside challenger brand agency, Equinox on the new outdoor campaign for the brand.
The campaign derived from the question: How do you create an alluring image that is sexy and about legs and is as memorable as Wonderbra’s “Hello Boys”?
Using laddering tights as our inspiration...an iconic image of a heavenly girl who is
leading us up a ladder to heaven...or hell? Pierre et Gilles inspired, Point Blank’s Art Direction took on a fantasy style using Fashion Photographer Georges Antoni who embraced this with his own inimitable sexy style capturing PP’s “Stairway to Heaven”.
Creative Art Direction: Steve Wallington, Point Blank. Photographer: Georges Antoni, Stylist: Lucy Ewing
Thursday November 23 saw Pretty Polly's new legs campaign reach new heights...
Watch out for Pretty Polly’s “Stairway to Heaven” by the M4, Chiswick roundabout over the next two weeks. Please don't blame us if you find yourself a little distracted...
It is the biggest standalone billboard in the UK, and is actually over 60ft - the next closest is only 30ft!
exposure and Point Blank are working alongside challenger brand agency, Equinox on the new outdoor campaign for the brand.
New Pretty Polly Legs
PRETTY POLLY HAS favoured celebrity models for the past few years – think the Sugababes, Jamelia and Rachel Stevens – but this season has opted to go back to its roots and has chosen Polish model Anna Torkarska instead. Already a favourite on the world's runways, Anna, or 'baby Uma' as she's been dubbed within the industry, stars in the new "Stairway to Heaven" campaign, which is unveiled on billboards across the country this week, wearing Pretty Polly's Pret a Party chocolate brown fishnet tights. (27 November 2006)
Vodka Ad Too Sexy for Buses, Okay for Taxis
“There is nothing wrongwith these ads on taxis,” said Martin Silver, president and CEO of Star Industries, which distributes Georgi vodka. “I hope that these ads are a hit and that Mayor Bloomberg and MTA just ‘butt out’ of our business.”
But Kanta Singh, a 42-year-old Empire State Building supervisor from Queens, said the ads are not appropriate for kids.
“I wouldn’t want my children looking at these ads,” said Singh. “This is why I’m scared to take my kids into the city because I fear that they may see images like these on taxis.”
The advertisement could be considered run-of-the-mill these days: Beside the word "Georgi" in bright yellow block letters is a close-up of the backside of a woman wearing a string-bikini. Her skin is dusted with sand, as if she has just risen from a short rest at the beach. A bottle of vodka is superimposed next to her; the word "Georgi" is written in green letters on the bikini bottom.
"Georgi, The First Name In Vodka," it beckons.
Similar ads are found at beach resorts and in clothing catalogs. Scantily clad women, it is commonly thought, are powerful, albeit blunt, ammunition for companies competing for the youth market.
read more story about it : nysun.com
‘Paisean Faisean’
This poster advertisement meant for promoting a TG4 television program entitled ‘Paisean Faisean’, attracted fierce criticism in Ireland for being offensive and degrading women. The poster advertisement showed a teacher dressed a very short skirt and fishnet
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